We Don’t Have a Closing Problem
I can’t tell you how many times I’ve heard this one from Selling Founders and Sales Leaders
Hey, it’s Vince, and I’m back with another edition of Red Zone Selling, my newsletter that delivers actionable insights and lessons to help startups and sellers close enterprise deals, achieve market fit, and confidently scale.
[note: Free subscriber gift below]
“We don’t have a closing problem, we have a pipeline problem.”
Really? Let’s test that.
I’ll ask, what’s your close rate?
The answer is almost always the same: “About 17-20%.”
Then I’ll ask, are you satisfied with losing 80% of your deals?
“No, but what I really need is more at-bats.”
Here’s the truth.
You’re not losing deals because you don’t have enough pipeline.
You’re losing deals because your team isn’t executing.
I get it.
Right now, pipeline generation is harder than ever.
Inbound is down.
Outbound reply rates are down.
Paid channels are messy. It sucks.
But here’s the reality…
Asking for more leads when you can’t close the ones you already have is like asking for a bigger pool when you can’t swim.
More water doesn’t help you. It just makes you drown faster.
Sales is a zero-sum game
You either win or you lose.
Win = booked revenue and commissions paid
Lose = no commission and eventually you’re fired
Focus on what you’ve got
It’s not about having 10 opportunities or 100.
If you’re not closing enough of them to hit quota or revenue targets, you don’t have a pipeline problem - you have a closing problem.
Closing deals is the only thing that matters.
Simply math:
100 + 10% = $1M
(100 deals + 10% win rate increase = $1M in additional revenue for the company & $100K commission for the sellers)
That means you need a closing system.
Not a theory.
Not another methodology collecting dust.
A real system with the right plays to run based on the situation.
Here’s your focus to close the winnable deals:
Qualify ruthlessly — walk away from the bad fits early
Keep momentum alive — never end a call without the next step locked in
Anticipate objections — bring them up before your buyer does
Control the Red Zone — clear internal roadblocks, run the right plays, and close with confidence
The good news is I’ve built this system for you.
It’s called Red Zone Selling.
Inside are 64 plays you can run right now to improve your win rates and close more deals. They’re the same plays my teams used to win six and seven-figure deals. 👇
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Oh, and one more thing - Red Zone Selling hit #1 in three separate sales categories on Amazon. Even ahead of The Challenger Sale. Pick up your copy.
Whenever you're ready, here are a few ways I can help you:
🔹 Fractional CRO
Hands-on sales leadership to accelerate revenue growth. I’ll embed with your team to build a scalable GTM strategy, lead execution, and create the sales infrastructure needed for long-term success—or a strategic exit.
🔹 Sales Coach
Targeted 1:1 or team coaching using my Red Zone Selling framework. I help sellers and sales orgs improve win rates, shorten deal cycles, and build repeatable processes that drive sustainable growth.
🔹 Workshops
High-impact, hands-on training for sales teams looking to take control of deals, eliminate stalls, and close with confidence. All grounded in Red Zone Selling principles.
🔹 Speaker
Bring Red Zone Selling to your next SKO, team meeting, or training session. I teach sales teams how to control the process, create momentum, and finish strong—when it matters most.
If you want help turning stalled opportunities into closed revenue or building a sales foundation that actually scales. I’m in your corner.
Vince Beese, vincebeese.com, Book a FREE Consultation,
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